Simplicity is the ultimate sophistication

Designers have eyes for creativity and place simplicity above all else. It is good to work off simple tasks and achieve swift and prompt results than to opt for complexities which will require much time to execute or impossible to finish at all. Simplicity is harmonious and compatible. Leonardo da Vinci quoted saying,"simplicity is the ultimate sophistication." This quote plays on the idea that being simple doesn’t translate boring, it's elegant.

Sophistication means complexity. Complexity on the other hand is the quality of being intricate or complicated. More often than not we have the tendency to complicate rather than simplify. We pretty much presume that sophistication equals brilliance, performance and results but it really does not. Most organizations feel being sophisticated means providing clients with more information, more choices, and more product features but the opposite is true.

In the book Paradox of Choice, Schwartz conducted a study and the findings revealed that clients when given so many choices become paralyzed and end up making no choice at all. When customers were presented with a vast selection of brands of products, fewer customers bought the item than when fewer brands were displayed. The vast selection and display led to a paralysis of choice meaning the many customers couldn’t make their minds on which brand to choose from. This resulted in the customers moving away without making a choice.

What clients want is carefully tailored services towards their needs and offering them simplified options to choose from. There are instances where products like mobile phones with more features and yet simple to navigate really captures the market; not really because of the many features but the ease at which those features can be used. At Indes, we have high standards and exhibiting high levels of professionalism. Our services are unique and simple yet elegant and pleasing to the eyes. We are always exploring which colors to use and tools to employ to give our clients the professional service they deserve.

“... Simple can be harder than complex: You have to work hard to get your thinking clean to make it simple. But it's worth it in the end because once you get there, you can move mountains”, Steve Jobs.

Coming up with a product that is very simple and yet encompasses and accomplishes the communication task, requires critical thinking. This process may be more cumbersome than a complex design that will fail to achieve its objective. The main aim is to bring a focus and simplicity to what is incredibly sophisticated.

Steve Jobs’ Apple logo design though has gone through many phases, as well as other sophisticated logos speak elegance yet are very simple .

"Simplicity boils down to two steps: Identify the essential. Eliminate the rest," Leo Babauta

Strategic Marketing plans are to be specific and well defined to drive in sales, increase customer value and increase profit margins. If the marketing strategy fails to meet the aforementioned, then it means such plan was poorly drafted. Simplicity can be understood to be the quality of being easy to understand or something that is simple or ordinary but enjoyable.


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