Taste Is The Enemy Of Creativity

The word taste according to Science refers to signals sent to the brain when taste buds combine with molecules from the food we eat or drink. Salty, bitter, sweet, sour etc. are some of the identified basic taste we experience. In Sociology however, taste is an individual's personal and cultural patterns of choice and preference; drawing distinctions between styles, manners, works of art and the like.

One man’s meat it is said is another man’s poison. The factors person A will consider in taking a decision will differ from the factors that will inform person B’s decision.
Taste as used in this context, is the attitude or a style that reflects such preferences of a group of people of a particular time, place and culture. Taste sometimes creates conflict between what we chose and what others choose. This is why as a company, Indes will not impose preferences. Instead, we use our creativity to transform the desires and thoughts of our clients to conform to their taste. Our designers are people oriented and delight in seeing things from the client's perspective rather than their own. At best, they will only share their ideas with you while clarifying your taste.

At Indes, we understand that imposing our taste on you will limit our ability to be creative because the clients taste may enlighten us on new ways of doing what we do best. So what ever be your taste, be rest assured that Indes Procom has the required ability to harness creativity that can speak and stay in harmony with your taste.

Taste is such that everyone wants theirs taken into consideration. The world would be such a boring place if we all had the same opinions, thoughts or preferences. We all come from different backgrounds and have different upbringing and the diversity is what brings out beauty.

You must have an open mind accept change sometimes, it’s healthy. An idea may not sound so logical to you but you lose nothing in trying it out. “if we don’t change. We don’t grow. If we don’t grow we aren’t really living” Gail Sheehy. “We cannot become what we need to be by remaining what we are” Max de Pree
You cannot progress in any aspect of life by sticking solely to what you know and oblivious to other ideas. All the ideas are not in one person’s head that is why there is a saying that “two heads are better than one”

John Updike, an accomplished Novelist quotes “I think 'taste' is a social concept and not an artistic one” simply put, taste has no room in the world of art and should not be entertained.

In essence, taste only becomes an enemy when it dictates your work in a negative sense. My taste and yours may differ but that does not mean I am being less creative; it will require a more collaborative effort to share ideas and forge forward to bring out the best within us. If Blue is my favourite colour, it doesn’t mean it cannot be combined with your favourite yellow. In fact those two are a great combination and so can our differing ideas. “Taste” will stagnate and adhere to a particular way and creative adventurous nature is what causes the enmity between taste and creativeness hence the quote by the great artist Pablo Picasso,

“Taste is the enemy of Creativeness”.



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